PCI develops, maintains and disseminates the Body of Knowledge for the precast concrete structures industry through councils, committees, subcommittees, and task groups. These four PCI Group types are made up of hundreds of volunteers representing all major stakeholders in the industry, collectively investing more than 30,000 hours annually.

Why Get Involved?

  • gain knowledge from and build relationships with professionals working in the industry and related fields.
  • personal and career growth including leadership development.
  • learn where the industry is going and the challenges it faces from a global viewpoint.
  • discuss common industry problems and find solutions that directly affect industry businesses.

  • provide input and influence in the development of PCI’s Body of Knowledge.

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Council/Committee Structure
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Marketing Council

Chair: Mr. Corey Greika, PE
Staff Liaison: Ms. Becky King

Purpose: Inform by increasing awareness of the benefits of precast concrete in the A/E/C industry. Educate by providing industry specific programs to A/E/C industry and industry related academia and students. Promote the value of PCI Certification and benefits of precast concrete systems through multiple media channels. Measure the effectiveness of marketing strategy and precast concrete industry relative market share. Mission: Increase relative market share of precast concrete.

Ascent Advisory Committee

Chair: Ms. Megan K. Kocchi
Staff Liaison: Mr. Tom Bagsarian

Purpose: To increase the reach of precast concrete within our targeted audience of architects, engineers, owners/developers, general contractors, and students through the publication of quarterly issues of ASCENT magazine. Mission: To make ASCENT magazine the premier precast concrete industry magazine through the combined efforts of PCI staff, PCI members, and PCI committees.

Market Research and Metrics Committee

Chair: Mr. Brian D. Miller, PE, MBA, LEED AP
Staff Liaison: Ms. Becky King

Purpose: To provide market data to guide PCI’s and its members’ marketing activities. Mission: To assist in the development of market research and metrics which will enable the market and PCI Marketing Council to make educated decisions related to market segments and key target audiences.

Marketing Communications Committee

Chair: Ms. Terri Ward, LPCI
Staff Liaison: Ms. Nikole Clow

Purpose: To increase the awareness of precast concrete in the marketplace with key target audiences through the dissemination of PCI precast concrete marketing message through multiple channels of communications; including but not limited to programs such as PCI Design Awards, monthly webinars for external audiences, placed CEU articles, PR, industry trade-shows and marketing collateral materials. Mission: Using target market research the Marketing Communications Committee assists with developing strategy to place PCI precast concrete marketing messages in specific channels to ensure the highest return on investment and creating tactics to support the messaging with the end goal of growing market share for PCI Producer Members.