A promise made between a company, organization, or entity to its customers, users, the public in general

It defines an entity and should be present in all of its interactions. Branding is the practice of establishing and managing your Brand. This is essential, since everything you do will either enforce or detract from your Brand. This third edition of the PCI Brand Standards was developed to help you understand and communicate the PCI brand identity consistently, and in a way that distinguishes our organization from the competition.

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