2024 PCI Marketing and Sales School: Part One

PCI is pleased to announce the return of the Marketing and Sales School, Part One.
The 2024 PCI Marketing and Sales School is back again this year. Marketing and Sales School. The school provides an excellent opportunity to advance your knowledge about sales and marketing strategies and techniques, as well as learn more about PCI’s programs and resources. Attendees will also meet and network with other industry professionals developing valuable relationships. This is a must attend event for people in the sales, marketing, business development and project delivery positions that will benefit your company and yourself professionally.

Before registering, please review the below information.

What to expect: The school will cover both sales and marketing functions, starting with high-level strategies and following with integration of the two. In addition, we will exercise and practice tactical applications and skills that attendees can apply today.

Topics will include:

  • Sales vs. Marketing. What is the difference and why is it important?
  • PCI Marketing Resources: What marketing resources does PCI have and how can the institute help you.
  • Marketing Tactics & Branding
  • Digital Marketing
  • Marketing Campaigns
  • PCI Market Survey
  • Increasing Communication Success with DISC analysis
  • Project Conversion to Precast-How to make the final sale
  • Improving Your Personal Communication and Presentation Skills


  • Anthony Huey, Communicate Clearly
  • Becky King, PCI, Managing Director of Marketing and Education
  • Elaine Lien, The Leaders GPS
  • Jason Lien, EnCon United, Executive Vice President
  • Brian Miller, Chryso GCP, Global Marketing Director

Who should attend: This event is perfect for all members of your sales, marketing, and project delivery teams, regardless of their experience. It will offer insights to beginners, as well as seasoned professionals.

Date: June 27-28, 2024

Time: Both days will start at 8:00 a.m. and end by 5:00 p.m. Central Time. Thursday evening will include an engaging networking event.  

Location: Renaissance Chicago O'Hare Suites Hotel in Chicago, Illinois

This event is capped to 55 attendees. Once sold out, a waitlist will be created; please email marketing@pci.org to be placed on that waitlist. 

Please make sure you select the correct pricing group. You must select a program in order to be registered for the event.

  • PCI Member: $725
  • Non-Member: $1025
Please note: If you are registering yourself and another person from your company, you will need to register yourself first, then select 'Register Someone Else' to register the additional attendee(s).

Cancelations and refunds: A $75 cancellation fee will be assessed to those attendees who cancel their registrations up to seven days prior to the start of the school. Cancellations made thereafter are non-refundable due to hotel commitment. Personnel substitutions are welcomed.

PCI has secured a special group rate.

You can now book your hotel through our reservation with the Renaissance Chicago O'Hare Suites Hotel. If you have questions or need help with the link, please email marketing@pci.org. The room block closes Monday, June 17, 2024. 

Renaissance Chicago O'Hare Suites Hotel
8500 West Bryn Mawr Avenue
Chicago, IL 60631

Questions? Please reach out to marketing@pci.org with any questions or concerns.

Registering: You must sign in to your PCI account and submit your order to receive the order confirmation. Payment for this event is required at registration. If your total reads as $0.00 and you have checked out, your registration is incomplete and a PCI staff member will reach out to you about your registration.

Disclaimer: By submitting your event registration, you submit your information to the event staff, who will use it to communicate with you regarding this event. PCI staff will be monitoring registration and if a discrepancy is found, a PCI staff member will reach out to that registrant.
6/27/2024 8:00 AM - 6/28/2024 5:00 PM
Central Daylight Time
Registration is closed.

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