PCI develops, maintains and disseminates the Body of Knowledge for the precast concrete structures industry through councils, committees, subcommittees, and task groups. These four PCI Group types are made up of hundreds of volunteers representing all major stakeholders in the industry, collectively investing more than 30,000 hours annually.
provide input and influence in the development of PCI’s Body of Knowledge.
Chair: Mr. Corey Greika, PE Staff Liaison: Ms. Becky King
Purpose: Inform by increasing awareness of the benefits of precast concrete in the A/E/C industry. Educate by providing industry specific programs to A/E/C industry and industry related academia and students. Promote the value of PCI Certification and benefits of precast concrete systems through multiple media channels. Measure the effectiveness of marketing strategy and precast concrete industry relative market share. Mission: Increase relative market share of precast concrete.
Chair: Ms. Megan K. Kocchi Staff Liaison: Mr. Tom Bagsarian
Purpose: To increase the reach of precast concrete within our targeted audience of architects, engineers, owners/developers, general contractors, and students through the publication of quarterly issues of ASCENT magazine. Mission: To make ASCENT magazine the premier precast concrete industry magazine through the combined efforts of PCI staff, PCI members, and PCI committees.
Chair: Mr. Brian D. Miller, PE, MBA, LEED AP Staff Liaison: Ms. Becky King
Purpose: To provide market data to guide PCI’s and its members’ marketing activities. Mission: To assist in the development of market research and metrics which will enable the market and PCI Marketing Council to make educated decisions related to market segments and key target audiences.
Chair: Hunter Heinrich Staff Liaison: Ms. Nikole Clow
Purpose: To increase the awareness of precast concrete in the marketplace with key target audiences through the dissemination of PCI precast concrete marketing message through multiple channels of communications; including but not limited to programs such as PCI Design Awards, monthly webinars for external audiences, placed CEU articles, PR, industry trade-shows and marketing collateral materials. Mission: Using target market research the Marketing Communications Committee assists with developing strategy to place PCI precast concrete marketing messages in specific channels to ensure the highest return on investment and creating tactics to support the messaging with the end goal of growing market share for PCI Producer Members.