PC-21

How to Break Out of a Commodity Market

An Educational Leadership Series for
Precast Concrete Company Strategic Leaders

Created for the Precast Concrete Institute by Plantes Company, a strategic marketing consultancy.
© 2001 Plantes Company, Madison, Wisconsin.

The educational program, Creating your Desired Future, includes an author's introduction and a series of seven instructional pamphlets. The introduction briefly explains the purpose of each pamphlet and describes cases in which the content may be valuable to your organization. Each pamphlet is self-contained, so you may read them in any order.

PC-21 - Download

9 Files Total

Author's Introduction: Winning without Competition: Breaking out of the Commodity Box intro.pdf - 70.1 KB PDF FILE
Pamphlet 1: Breaking out of the Commodity Box pamphlet-1.pdf - 167.1 KB PDF FILE
Pamphlet 2: The Role of the Senior Executive Team in Creating Differentiation pamphlet-2.pdf - 377.0 KB PDF FILE
Pamphlet 3: The Design that Created your Problems will not Solve Them pamphlet-3.pdf - 103.1 KB PDF FILE
Pamphlet 4: Strategic Decision-Making pamphlet-4.pdf - 257.5 KB PDF FILE
Pamphlet 5: Strategic Alignment: Creating Differentiation in Fact versus Theory pamphlet-5.pdf - 584.0 KB PDF FILE
Pamphlet 6: Developing Strategic Leadership Skills pamphlet-6.pdf - 452.0 KB PDF FILE
Pamphlet 7: Sustaining a Differentiated Position through Cultural and Personal Change pamphlet-7.pdf - 217.7 KB PDF FILE
Bibliography bibliography.pdf - 28.8 KB PDF FILE