Every successful branding effort is built on a foundation of customer and market insights.  These insights are gained through market research programs, industry surveys, PCI member and committee reports from the field, and more.

Look to this section for the latest insights and reports.

The Mind of the Architect — White Paper

We begin with a white paper, written and published here for PCI internal use only, on the mind of the architect.  This report covers the key findings, insights and strategic opportunities uncovered by the 2005 foundational research conducted by Arends, on behalf of PCI.  It is the basis for the current PCI branding initiative targeting the architectural community.